Hero Products as Cultural Artifacts

Why great brand collaborations begin (and end) with the product

Jul 10 • 

Alex Tran

12

1

June 2025

Notes on Product Philosophy

Because a product = a point of view.

Jun 17 • 

Alex Tran

9

May 2025

Subversion as Creative Strategy

How Brands, Products, & People Break Through

May 29 • 

Alex Tran

70

3

The Myth Brand Archetype

Constructed Mystery as Brand Identity

May 7 • 

Alex Tran

30

1

April 2025

The Brand Universe Framework

Building not just brands—but belief systems, aesthetic codes, and cultural fluency.

Apr 29 • 

Alex Tran

30

Kinship as Brand Strategy

Why real brand loyalty starts between customers—not just with the brand

Apr 17 • 

Alex Tran

33

The Four Questions Every Content Marketer Should Lose Sleep Over

Because "will this go viral?" is the wrong question to ask

Apr 9 • 

Alex Tran

13

1

Exclusion as Brand Strategy

Why exclusivity, not inclusivity, is the secret to brand devotion

Apr 2 • 

Alex Tran

220

8

March 2025

Risk as Creative Strategy

Why playing it safe will never build a cult brand

Mar 27 • 

Alex Tran

96

4